The world of BVLGARI...

Present in 24 countries, operating with more than 41 companies and 3,815 employees and a distribution network of 295 stores in the most exclusive shopping areas, the Bulgari Group is mainly present in the travel retail and domestic channel.[1]

The Bulgari Group’s portfolio includes high-end products and services that can be found under the BVLGARI brand all over the globe: jewelry, watches, accessories, fragrances, skincare, hotel and resorts.

In order to give you a short overview about the different divisions and where most of the revenues come from please have a look at the chart below:

As you can see, jewelry, watches and accessories account for 74% of the company’s revenues in which jewelry contributes the most, followed by watches, accessories, royalties and others.

For more detailed information please find below all product categories within this division:

Furthermore, in each of the categories there are different collections and product lines, such as the famous B.Zero1 line or the BVLGARI-BVLGARI watch.

The perfume and skincare division is the second strongest within the Bulgari Group and accounts for 23% of the revenues. As categories we can find Bath & Body, Fragrances with different product lines and Gift Sets.

Last but not least Bulgari Hotels, Resorts and Restaurants contribute to the company’s revenue with 1.5%.[1]

Having introduced you all of Bulgari’s product divisions, categories and product lines, it can be said that the group managed to create BVLGARI as a strong parent brand which is gives its name to each category in order to leverage sub-brands, such as BVLGARI Restaurant, and to increase its brand equity.

To sum up, this product and service portfolio covers many different categories and product lines. Consumers who skip into the world of BVLGARI will not only be robed with jewels for each occasion but can even smell like their favorite brand and experience the Bulgari lifestyle in one of the hotels or the restaurant.

Enjoy a short trip into Bulgari's world of luxus! 

  SG

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[1]http://us.bulgari.com/about/about_bulgari.jsp?cat=cat00105#editorial_01.jsp?cat=cat00112&mFolder=abvl_co_facts_figures

Other Sources:

Bulgari Logo: http://www.infomediaire.ma/sites/default/files/news_images_haut/BULGARI_LOGO_POS_1_0.jpg?1371117804

Watch: http://strangeline.net/wp-content/uploads/2013/05/The-New-Bulgari-Watch.gif

Ring Gold: http://www.lionel-meylan.ch/wp-content/uploads/2011/07/Bulgari-or-rose-sertie-Bzero1_AN855553.jpg

Scarf: http://vdc-img-0.ig1-cdn.com/img/produit/224/737020-1.jpg?1

Hotel Logo: http://vectorlogotypes.net/logos/preview/B/Bvlgari_Hotels__Resorts.png

Restaurant Logo: https://fbcdn-profile-a.akamaihd.net/hprofile-ak-prn2/c10.10.160.160/968781_189964114493940_99447402_a.jpg

Skincare: http://www.secondcitystyle.com/images/6a00d83451595d69e2013487f8a826970c-500wi.jpg

Perfume: http://i.iparfumerie.de/view/5/bvlgari/bvljanw_aedp__2.jpg