Chopard's universe of happiness...

Famous couture houses and luxury jewelry companies have moved beyond their core products during recent decades. Chopard began 153 years ago as a producer of quality watches before expanding its product portfolio into jewelry in 1963.[1] Later the company diversified again – into leather goods, eyewear, fragrances and other accessories. This way the company managed to reinforce its brand’s position and thereby increased consumer excitement as well as high publicity on events such as the Cannes Film Festival (the Golden Palm award was designed by Chopard by the way…).

Let’s now have a detailed look into the product portfolio and brand extension of Chopard:

As illustrated above, the portfolio involves five different product categories: High Jewelry, Jewelry, Watches, Engagement and Accessories. Each of these is further divided in sub-categories and product lines.

High Jewelry is the one that celebrities wear on the red carpet and that we all admire because of the one of a kind craftsmanship and the exceptional stones used for each piece. But the “regular” Jewelry collection is not less prestigious: it includes well-known masterpieces such as the Happy Diamond Collection which is already celebrating its 37^th birthday. Maybe you will recognize some pieces in this video about Chopard’s “Universe of Happiness”:

If you’ve not been falling in love with Chopard yet, you should have a look at the engagement collection. Besides the most beautiful collection of rings, you have the possibility to personalize your own bridal jewelry that will then be made for your special moment.

The watches collection is shaped by inspirational, sophisticated as well as classic pieces and surprises with an exclusive partnership with Zagato, a legend of Italian automobile design for the classic racing collection.[2]

Concluding this post, I want you to keep Chopard in mind as a good example for a diversification in product categories and to dip into the universe of happiness and enchantment:

                                                                                                                                                                                                                                                                                      SG

                    

Sources:
http://www.chopard.com/timeline/

http://www.chopard.com/collections/zagato