The market of inspiration...

Over 75,000 years of the history all over the world and jewelry is still something that is timeless and truly attractive to people from different countries and nations. 

The major segments of jewelry are gold, diamond, platinum and other categories (silver, imitation jewelry, colored gems, precious stones etc.)

First of all, it is important to understand the types of jewelry. Such items are meant by jewelry as:

• Earrings
• Rings
• Brooches
• Necklaces
• Bracelets 

Have you ever wondered which countries have the biggest share of the jewelry market?

Main facts and figures about the market:

• Today’s jewelry market is about 150 billion euros
• By 2015, the market share of USA will decrease to 25%
• India and China will increase their share from 9 to 13% both
• The market is still more organized in the developed regions such as North America and Europe
• Only about 20% of the market is branded jewelry (In 2020, 30-40% are expected)
• The top 10 companies only comprise 12% of the market

Trends for the future (up to 2020)

• Trading up & down, segments are blurring
• The changing role of brands
• The use of multiple channels
• The consolidation of core players 
• The rise of megapolisies (Tokyo, London, New York City, Moscow etc) 

All industries were impacted by the global economic downturn of 2008-2010, and jewelry market is not an exception. Jewelry is a luxury, not a necessary good. 

However, in the past few years there was an increase in demand for fashionable jewelry as branded jewelry has found a niche all over the world. So let’s look at the TOP-10 best jewelry brands from which we can also estimate the main competitors of Bvlgari and Chopard...

Best Jewelry brands by November, 2013:

#1 Tiffany & Co (USA)

#2 Buccellati (Italy)

#3 Chopard (Switzerland)

#4 Piaget (Switzerland)

#5 Cartier (France)

#6 Mikimoto (Japan)

#7 Harry Winston (USA)

#8 Van Cleef & Arpels (France)

#9 Bvlgari (Italy)

#10 Korloff (France)

There are a lot of different rankings regarding jewelry industry. But the fact that Bvlgari and Chopard are in most Top-10 lists remain the same. These brands not only produce fascinating jewelry, but they have created unique and perfect image. 

In the end, I would like to mention that in current economic conditions it is important for companies to have innovative designers and wider range of product. Thus, some companies, for example Tiffany & Co and Cartier create beautiful men’s jewelry.

Diamonds and gold are meant to be women’s best friend, but maybe they will be more than just a friend also to men. Who knows…the time will show! 

Alina Bieglova

Sources: 

1. http://topbrandsandproducts.com/2013/09/05/top-10-luxury-jewelry-brands/

2. http://oncestudio.com/exploring-the-top-10-jewelry-designers/

3. http://en.wikipedia.org/wiki/Jewellery

4. http://www.kpmg.com/Global/en/IssuesAndInsights/ArticlesPublications/consumer-markets-executive-survey/Documents/consumer-executive-top-mind-survey-2013.pdf

5. http://luxuryinstitute.com/blog/?p=2499

6. http://luxuryinstitute.com/blog/?p=2205

7. http://oncestudio.com/the-10-countries-that-make-the-most-jewelry/

8. http://www.slideshare.net/techsciresearch/gems-ad-jewellery-market-forecast

9. http://www.jckonline.com/blogs/chain/2013/05/13/jewelry-industry-in-2020

10. http://stylefrizz.com/200802/top-10-jewelry-brands/